Table 3 Communication strategies
| Call location of focus | Main promotion strategies used | |
|---|---|---|
| 1 | Global: Africa, Asia, Latin America and the Caribbean |
Newsletters communication to 3000 individuals across all regions Personalised emails Telephonic interviews to individuals in key global health organisations |
| 2 | Regional: Latin America and the Caribbean |
Email communication to 450 organisations across 20 countries E-News communication of partner organisations e.g. PAHO, USAID Social media: Facebook, Twitter, Linked In |
| 3 | National: Philippines |
Presentations at key health events e.g. National health research forum Personalised to email communication to 78 organised & personal connection Promotion via partners – University of the Philippines Manila and Philippine Council for Health Research & Development Community online news channels e.g. Rappler Social media: Facebook & Twitter Radio |
| 4 |
National: Uganda |
Newspaper advertisements Radio advertisements Print posters and flyers WhatsApp communication to 120 district health officers Promotional video |
| 5 |
National: Malawi (2017) |
Newsletters Email communication Press briefing Promotional video |
| 6 |
National: Malawi (2018) |
Personalised communication with known individuals working in innovation / key health organisations Newspaper advertisements Press briefing Television features (prime time) Radio features Engaged existing organisations with a strong community presence to spread the message through their network. WhatsApp messaging and Facebook Promotional video |