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Table 3 Communication strategies

From: Crowdsourcing to identify social innovation initiatives in health in low- and middle-income countries

 

Call location of focus

Main promotion strategies used

1

Global: Africa, Asia, Latin America and the Caribbean

Newsletters communication to 3000 individuals across all regions

Personalised emails

Telephonic interviews to individuals in key global health organisations

2

Regional: Latin America and the Caribbean

Email communication to 450 organisations across 20 countries

E-News communication of partner organisations e.g. PAHO, USAID

Social media: Facebook, Twitter, Linked In

3

National: Philippines

Presentations at key health events e.g. National health research forum

Personalised to email communication to 78 organised & personal connection

Promotion via partners – University of the Philippines Manila and Philippine Council for Health Research & Development

Community online news channels e.g. Rappler

Social media: Facebook & Twitter

Radio

4

National:

Uganda

Newspaper advertisements

Radio advertisements

Print posters and flyers

WhatsApp communication to 120 district health officers

Promotional video

5

National:

Malawi (2017)

Newsletters

Email communication

Facebook

Press briefing

Promotional video

6

National:

Malawi (2018)

Personalised communication with known individuals working in innovation / key health organisations

Newspaper advertisements

Press briefing

Television features (prime time)

Radio features

Engaged existing organisations with a strong community presence to spread the message through their network.

WhatsApp messaging and Facebook

Promotional video

  1. PAHO Pan-American Health Organization, USAID United States Agency for International Development