| Call location of focus | Main promotion strategies used |
---|---|---|
1 | Global: Africa, Asia, Latin America and the Caribbean | Newsletters communication to 3000 individuals across all regions Personalised emails Telephonic interviews to individuals in key global health organisations |
2 | Regional: Latin America and the Caribbean | Email communication to 450 organisations across 20 countries E-News communication of partner organisations e.g. PAHO, USAID Social media: Facebook, Twitter, Linked In |
3 | National: Philippines | Presentations at key health events e.g. National health research forum Personalised to email communication to 78 organised & personal connection Promotion via partners – University of the Philippines Manila and Philippine Council for Health Research & Development Community online news channels e.g. Rappler Social media: Facebook & Twitter Radio |
4 | National: Uganda | Newspaper advertisements Radio advertisements Print posters and flyers WhatsApp communication to 120 district health officers Promotional video |
5 | National: Malawi (2017) | Newsletters Email communication Press briefing Promotional video |
6 | National: Malawi (2018) | Personalised communication with known individuals working in innovation / key health organisations Newspaper advertisements Press briefing Television features (prime time) Radio features Engaged existing organisations with a strong community presence to spread the message through their network. WhatsApp messaging and Facebook Promotional video |